Tuesday, April 15, 2008

What can you do stop extinction

Last year, I joined Greenpeace's campaign to Ban The Bulb. As a result, Karnataka began by announcing the replacement of 50 million ordinary incandescent light-bulbs. And more states have started following.

Here's your chance to do something for the planet again...

The highly-endangered Olive Ridley Turtles visit India's East Coast every year to mate and lay eggs, and six weeks later their newborn babies make their way back into the sea. Orissa is one of the last places left on the planet where these turtles come together after swimming thousands of miles, from places as far away as Australia and the Philippines.

The species is fragile, it needs protection, it has nowhere else to turn to. If it dies, it takes an entire fragile ecosystem along with it.

Olive Ridley TurtleBut someone's already involved in pushing the remaining Olive Ridleys into extinction. If you've ever taken a taxi, made a phone call, sipped a cup of tea, stayed in a five-star hotel, or worn a wristwatch, chances are you've already met the culprit.

It's the Tatas. They're about to build a huge port in Dhamra, close to the turtles' sensitive breeding area, even though alternative sites exist. Greenpeace believes they can be stopped.

The great thing about the Tatas, you see, is that they listen to their customers (that's you) because you make them who they are. That's why we're not asking you to boycott them, we're asking you to make them better.

Ratan Tata has already promised that he won't build the port if there's any evidence of turtles in the area. Greenpeace has given him that proof, but he won't listen to us.

Maybe he'll listen to you. And turn the Tatas into the caring and nurturing corporate family that they profess to be.

When you supported Greenpeace in the past, the government heard you loud and clear. To make sure Ratan hears you loud and clear, simply click here to send him an email.

On behalf of the planet's last Olive Ridley Turtles,

No comments:

Blog Archive